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JUNE 06, 2007 — LOS ANGELES, CA (BRAIN)–Monday’s Los Angeles Times featured a prominent, full-color story examining how some bike companies are trying to win over non-cyclists with low-maintenance bikes. The story featured five different models, including three Coasting bikes.
Besides Raleigh’s Coasting bike, Giant’s Suede DX, and Trek’s Lime, the story also ran product photos and descriptions for Ellsworth’s Ride and Delta Cycle’s C Drive.
Writer Roy M. Wallack compared each bike, listing the pros and cons for each model across several categories, such as price, styling and ride comfort. The story ran on the back page of the newspaper’s Fitness section.
Weekday circulation for the L.A. Times is over 850,000, according to the publication’s Web site.