If it could save a life, why not tell more people about it?

A few months ago I contacted a company that produced a product that could literally save a bike commuter’s life. This device has helped millions of people world wide. But this company made it better. Their product is nothing else that I’ve seen before and that’s what drew me to them.

I spoke to the owner for about 1/2 an hour on my cell phone, he asked me what the site was all about and why we wanted to review their product. I simply put it, if I am still alive to write a review, then this item served its intended purpose. If not…well, it failed.

He went on and on about how great their product is compared to the hundreds of other companies that make a similar device. However, their item was a bit extraordinary, and that’s why I wanted to test it.

He then tells me that they do very little advertising and reviews because he didn’t feel that reviews would give their product a fair evaluation. Their item is about 5 times more expensive than the average item that fits closest to their specs, but I’ve seen their stuff and if you’ve seen it too, you’d drop the money to get it.

In my opinion, their item could literally save bike commuter’s lives on the road. But, what disappointed me was this…towards the end of the conversation I had felt that we had come to an agreement and explained our review process and such. But as we said our good byes, I realized that this guy was just pulling my leg. Sure enough, about a month later, he still hasn’t returned my emails or phone calls.

It really is a shame since his product is pretty cool. Sure you’re wondering what is this great item that could save lives and why am I not telling you about it. Well here it is.

It’s a light system.

As to why this guy didn’t want us to review his product and get free exposure on our site and have over 1000 unique visitors a day see his item…dunno to be honest with you. I figure he must have felt that his company and its products were either too good for us or he was afraid we’d find a flaw in it. What ever it is, its a shame.

So to make sure our readers are safe, here are some companies that we’ve dealt and have some awesome products for bike commuters.

Down Low Glow
Nite Rider

If you want to make your own head light, check this out. Our friend Mike made it and he posted it on Instructables.


  1. Ghost Rider

    Wow…that’s truly a bizarre story. I would think a product developer would WANT some outside reviews to look for flaws and get the word out — maybe this guy can’t take criticism? Oh, well, his loss!

  2. Tim

    The link to cygotlite is dead. Do you mean cygolite?

  3. Drew

    I have had great luck with my Jet Lites (Starfire Single Beam)!

  4. RL Policar (Post author)

    Thanks Tim, its fixed now.

  5. Tim


    I am curious.

    What google search terms would be helpful if one wanted to know what this product is…

  6. Ghost Rider

    I’m gonna take a wild guess here: DiNotte? Really expensive but REALLY well-thought-out and powerful lighting systems…

  7. cyates

    sounds like you wanted a free review copy of the product and they didn’t want to provide it? is that right?

    if not, you could certainly post a link to it if you think it is that important and potentially life-saving. you don’t need permission for that. you could probably even do a review.

  8. RL Policar (Post author)

    It wasn’t about getting something free. Alot of the stuff we review is a demo unit. That means we have to return it once we review it.

  9. Mike Myers

    I’d be surprised if it’s DiNotte. They’ve had no problems sending demo units to other reviewers.

    That reviewer not only got demo units, but got them months before they hit the market. Rob at DiNotte is a super guy, and DiNotte is really good at customer service.

  10. cyates

    if its not about getting something free, why dont you save a couple lives and tell us what it is?

  11. cyates

    im not trying to be a jerk, by the way. im looking for a lighting system and im genuinely interested. i dont know why youd try to keep us in suspense about this.

  12. Moe

    Cyates: If you commute in the dark for less than 2 hours, I highly recommend the NiteRider MiNewt or the dual MiNewt. The lights are VERY bright and the battery can strap on your stem (that’s how small it is). For a rear Blinkie, I recommend the Lightman, it’s big and very bright.

  13. cyates


    i am still interested in the product this thread is referring to. im hoping the author actually meant what he said in the title: “If it could save a life, why not tell more people about it?”

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