Yesterday I was listening to a radio show and the host was Jilian, the trainer from Big Fat Loser. She was talking about a study she recently read that stated the best presents for kids this season would be fitness equipment such as dumbells and treadmills. She went on about how she disagrees with it and thinks that giving a kid dumbells for Christmas is not only cruel, but it will make them resentful towards fitness in general.
I do agree with her and I wish I could find the study she was talking about to read more about it. What sucks to me is the fact that bicycles are not being marketed enough as “this season’s hottest gift!” Usually it’s the Wii or a new laptop or anything technology related.
Here’s the deal, if you have kids and are dead set on getting a Wii, well first of all, good luck! Those things are harder to find than a Leprechaun. If you still can’t find the Wii by next week, consider going to your LBS. What kid wouldn’t want a brand new bicycle for Christmas? That has to be one of the best presents any kid could get! Sure the Wii or any tech gadget would be cool, but a bike can literally change a child’s life. You know all the health benefits as well as the confidence they get from riding a bike. But think about grooming the next generation of riders that will eventually be the people that will be leading our current bicycle companies.
Take for example gOrk Barette, He works for Seattle Bicycle Supply, the parent company of Redline Bicycles, Torker and La Pierre. Gork got into bikes as a kid. He raced BMX most of his life, and look at him now, he’s the Marketing Director for SBS. Talk about cultivating kids to take over!
So what’s my point? Well, it’s simple really: rather than getting something that is technology related as a present, get something that will be more rewarding than going to the next level of a video game….get your kid on a bicycle!