Bike to lunch day

So I was thinking on how to capitalize on the ‘New Year’s lose weight resolution craze’, and since most of my co-workers will not ride their bike to work, I’m thinking of starting a ‘Bike to Lunch Day’. Since Friday is casual day and California has very nice weather, I will target those who I think maybe willing to ride to a plaza that is a couple of miles away via the Los Angeles River Trail for lunch. I’m hoping that this will motivate people to use their bikes to exercise (small steps) and hopefully they’ll get the bug to try to ride their bike to work. I will let you know how it goes.