Our buddy Keith Cozzens of BaseCamp Communications(PR company for Kona Bicycles) sent me this video that he made.
It’s interactive, eye-catching and most of all innovative – to my knowledge it’s the first outdoor industry-related lite graffiti video/ad. Lite graffiti is basically stop motion animation using flashlights, headlamps, a still camera, a camera flash, and some extremely patient friends.
To say it’s time consuming is an understatement. The video debuted last month at the Outdoor Retailer convention in SLC and attracted rave reviews and a write-up in the OR Daily. The link to the video is below. Thanks for taking the time and please let me know if you have any questions.