A bikeshare slideshow…

Just wanted to share a slideshow of some selects from a recent shoot I did with the City of Long Beach and Bikestation. The goal was to get some good lifestyle images of people enjoying themselves on a bike, riding in the street and using the new facilities. Hopefully the images will get people interested in the program. I really wanted to show people in business attire having a good time on bike, dispelling the myth that “normal” people don’t ride and also emphasizing that you can incorporate bike use into your regular day (utilitarian cycling).

4 Comments

  1. Shanyn March 13, 2008 10:00 am 

    But you have perpetuated the myth that only “young” women ride- I saw older guys but no professionally dressed women in their late 40’s+. This is a very small subgroup, but prime candidates to become bike commuters- needing exercise, old enough that they probably don’t have kids to haul around, etc.

  2. Russ Roca March 13, 2008 10:43 am 

    There was an older woman in the slideshow.

    In a best case scenario I would have everyone represented.

    The reality of the situation was that I was using real city employees who took time off their busy schedules. I had them on rotating shifts so they could get back to work.

    I didn’t have a casting call or a focus group, I just played the cards that were dealt.

  3. Greg Raisman March 13, 2008 11:19 pm 

    Some really great shots in there, Russ.

    Also, those purple bike lockers are sweet. Do you know what brand those are (is there a name tag on them?)?

  4. Dominic Dougherty March 14, 2008 12:14 pm 

    You didn’t have any midgets or black people in the shots! What’s wrong with you Russ? I didn’t see any Thai or Cambodians represented, and it seems as though you left out Aborigenes and communists.

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