This past year, I’ve collected a handful of bikes. From vintage 70s-80s bikes all the way down to last year’s model. Almost all of the bikes I sold (since I can’t keep them all) had 1 or two things in common. A Bell and or a Basket!
What helped my ads on Craigslist is the fact that I had some killer prices, but I also mentioned that it comes with a bell and a basket. People, more so women are so in love with baskets. For some reason, it brings them back to a time in their childhood when they might have had a basket on their old bike and when they test ride the bike you’re selling, they immediately fall go head over heels.
Just 2 weeks ago, we sold my daughter’s 80′s Univega. It had Planet Bike Fenders, a kick stand, bell and a Wald Basket that she used to carry her books in. We sold that bike within 6 hours of posting the ad on CL. The lady tried it out, and kept ringing the bell and loved the fact the bike had a basket.
Oh it also helps that you put in the ad these words….”Perfect for college student, or bike commuter.” Somehow that captures an audience and gains someone’s attention. Some college student sees your ad and thinks, “hey I’m a college student! I should check out this bike!” or a commuter…”I’m a bike commuter, I should check out this bike!”
Take it for what its worth, baskets and bells have worked for me…
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