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As many of you know, “cycle chic” is gaining traction…heck, even the New York Times published another in a handful of articles about the movement.

So, we were pleased to meet Mike from Club Ride Apparel on the show floor at Interbike 2010. I’m a huge fan of the western look, so many of the items on display in Club Ride’s booth were right up my alley. The best thing about this line of apparel is that it looks great but also offers a host of high-tech performance features (fabrics, moisture management, venting, etc.) that are built in. Take a look for yourself in this video we shot for our sister site Mtnbikeriders.com: