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I read about the following ad campaign on friend Alan Snel’s blog:

The Florida Department of Transportation and the University of Florida picked a Tampa firm called Dunn&Co to create a bike and pedestrian safety ad campaign. Dunn&Co called it, “You vs. Vehicle: You lose every time.”

While there may be some truth to that statement, I feel this is NOT the way to capture hearts and minds. The focus certainly doesn’t address motorist behavior — it suggests that the onus is on us, the bike riders and pedestrians, to watch our behavior. Besides, as most of us know, bicycles are considered vehicles under most state and municipal laws, so the statement doesn’t make a lot of sense.

Nor do I care for the ad agency president’s (Troy Dunn) response when Alan “called him to the carpet” on the campaign:

“[Mr. Dunn] said there is no way to change aggressive, dangerous or reckless motorist behavior.”

I’m going to take a wild guess and say that Mr. Dunn isn’t a cyclist or pedestrian on our deadly streets. His comment is misguided, at best.

Florida folks, what do YOU think? Does this campaign sound like something you’re comfortable supporting through your tax dollars? I know it doesn’t for me, but I’d like to hear your thoughts.

And, if you object to the campaign and want to contact the agency behind it, simply send a note to the following email address and let your voice be heard: Troy Dunn dunn@dunn-co.com. You may also consider contacting the Florida Department of Transportation, too.