Levi’s Gets Into the Bicycling Game

I had read a brief mention of this over at All Hail the Black Market, and I thought it was part of a joke. Behold, it’s for real:

Cyclists no longer have to arrive at their destination looking like a wet rag and needing a shower. As more people take to commuting and traveling by bike — for both health and environmental reasons — some clothing companies are stepping up, offering office-ready clothes that don’t have to be wrung out upon arrival…

…Guess who else is getting in on the action? Levi’s. The venerable San Francisco company introduces its Commuter Series: a 511 Skinny Jean (full length and cropped) and Trucker Jacket specially designed for cyclists.

Check out the full article by visiting the Los Angeles Times.

About the author

Bicycle commuter since 1989, bicycle enthusiast for 30+ years. I am a Bookmobile/Books By Mail librarian at a large library system and the proud father of two wonderful boys.