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Our friends at Banjo Brothers sent us the following press release about their upcoming 2nd “Tiny Bikeshop” Concert Series, and provided some photos of the first concert in the series to share with you. First, the press release:
Local Cycling Bag Maker Banjo Brothers Teams Up with Now Bikes and Local Singer/Songwriter Brianna Lane For Another “Tiny Bikeshop Concert” in St. Paul, MN
A live webcast of the concert will deliver the intimate show to a global audience.
Minneapolis, MN, August 19, 2011 – The Twin Cities, one of the nation’s epicenters of the cycle-centric lifestyle is about to host another interesting mash-up of cycling and culture. On August 25 from 7-9pm, at Now Bikes, 75 N. Snelling Ave. St. Paul, MN, Banjo Brothers, the bike bag maker, will hold its second music event which they’ve dubbed “Tiny Bikeshop Concerts ™ – Free Live Music Shows Held in the World’s Best Bike Shops. The concert will feature a performance by Minneapolis musician and avid cyclist, Brianna Lane. As an added bonus, the show will be webcast live and free of charge at indieload.com.
The two-hour event will be free to the public and will also feature Q&A sessions with factory reps and the bike shop staff including dressing for foul weather cycling, bike touring, and how to set-up your bike for utility cycling proper helmet fit and more. Natural skincare Bodylish will debut some of their lifestyle products for active men and women and Artisanal Imports will sample of their wares. The show will be preceded by a shop ride, and a bike-caravan from Minneapolis headed by Lane’s manager and partner, Greg Neis. Now Bikes owner and co-sponsor Bob Sumada also plans to provide some in-store incentives for anyone who stops by.
Banjo Brothers co-founder Mike Vanderscheuren says the Tiny Bikeshop Concert concept is an attempt to build community, develop a closer relationship between bike shops and their suppliers and to have fun. The first Tiny Bikeshop Concert was held in March at Calhoun Cycle in Minneapolis. Banjo has also partnered with other local cycling-centric companies like 02 Rainwear and the US Marketing and PR of Lazer Sports. The Banjo Brothers hope to host half dozen shows around the country by years’ end.
The choice of musician for this show also has a cycling twist. Spearheaded by Banjo Brother Eric Leugers, he reached out to Brianna Lane, a gifted Minneapolis-based singer/songwriter who they got to know when she started her music tour by bicycle instead of by car –1,100 miles from Milwaukee, WI to Boston, MA and needed some help with panniers. A deal was quickly struck for Lane to headline the first two concerts and to consult with them on future venues.
Lane, a seasoned performer who has toured extensively on her own and opened for some notable headliners such as Gillian Welch, Billy Bragg and Colin Hay, quickly added another dimension to the event. Among her input was to treat the musical portion of the event with the same respect as a full-blown concert and not “some music” that’s happening as people mill around the shop. It’s no coincidence that Now Bikes’ charming space will provide the most intimate of venues. Those in attendance will be treated to a unique and highly personal concert experience.
Another twist of fate resulted in a whole new element to the event. When Vanderscheuren was developing the idea he wrote down an objective of streaming the event live. Then, a hastily planned lunch with an old college buddy, led to an introduction to Mike Endrizzi of indieload.com. As fate would have it, Mike had been producing live webcasts of music events all over the Twin Cities from Grumpy’s NE, the 331 Club and more. A couple of e-mails later and indieload.com was in and the inaugural Tiny Bikeshop Concert Series could have a global audience.
For the St. Paul Show a few additional co-sponsors help round out the event including O2 Rainwear, Rittler Graphic Design, Bodylish, Artisanal Imports and Lazer Helmets. With a promotional plan heavily tied to social media, blogs and the cycling industry press. The first show received a good amount of press, including a feature in Bicycle Retailer & Industry News (BRAIN) and a freelance article in Elevation Outdoor Magazine, penned by Stephen Regenold, who writes under the “Gear Junkie” byline.
“We’re definitely planning more shows and working with other strategic partners to maximize the concept, but our focus right now is to work with Brianna and with Now Bikes and the rest of our partners to deliver a great event,” says Vanderscheuren.
The free concert and event will be held August 25 from 7-9pm at Now Bikes in St. Paul, MN.
About Banjo Brothers (www.banjobrothers.com)
Founded in 2003 by Mike Vanderscheuren and Eric Leugers (not brothers), Banjo Brothers make a line of high quality, well-built and affordable panniers, waterproof backpacks, grocery bag panniers, handlebar bags, seat bags, messenger bags, and more for bike commuters, recreational and urban cyclists.
About Now Bikes
David Himmelman opened the Cross Country Ski Chalet in November of 1972, and his brother Paul worked there part-time while going to high school. In the spring of 1973 the ‘Ski Chalet’ started carrying Gitane bicycles and the company name was changed to Cross Country Ski Chalet/Now Bikes. In the winter of 1976 (at the ripe age of 20) after two years of studying philosophy at the University of Minnesota, Paul left school, worked out a purchase agreement with his father and took over operations of the business. In 1978, Bob Sumada (a friend of Paul’s since 2nd grade and his college roommate) joined the business. One of the first things to change was the company name, which became simply Now Sports so “we could answer the phone without putting people to sleep!” according to Paul. Over the last decade, Now has consolidated its business to two locations (both over 6,000 square feet) offering a uniquely personal service. Now has a dedicated and educated staff who are in this business because of their love of bicycles and a healthy lifestyle.
About Brianna Lane
Brianna Lane is a gifted singer/songwriter in true Americana form. She writes and performs on an acoustic guitar as well as a banjo, crafting songs that are clear-eyed and pure—with an integrity derived from her gritty, unflinching emotional honesty. Long time music-writer/author/rock-journalist Jim Walsh recently wrote that Brianna Lane is “…a star in the making. She’s poised, ambitious, a great writer, a soul singer of the first order, and an accomplished guitarist.” (Star Tribune) Lane grew up in Minnesota and still calls Minneapolis home. In her eight years of touring Lane has shared the stage with Billy Bragg, Gillian Welch & David Rawlings, Colin Hay, Dar Williams, Patty Larkin, The Weepies, Jennifer Nettles (of Sugarland), and numerous other well seasoned musicians. She has also shared powerhouse, leg-powered bicycle tours with Signature Sounds’ artist Peter Mulvey. Lane has released three full length solo records and one duo EP with Cahalen Morrison as “Harbor Collective”. Her latest full-length CD is entitled “Let You In” More information can be found at www.BriannaLaneMusic.com
Mike Vanderscheuren, director of public relations and co-founder
Banjo Brothers International, LLC
During the performance, Indieload will be live-streaming the show, and you can watch it by simply clicking this link.
As for the first show in the series, contributor Stephen Regenold of Elevation Outdoors Magazine published a great writeup. Check it out by visiting the Elevation Outdoors website.
Mike sent some photos of the first show to share, and the event looks like a blast! All photos courtesy of Banjo Brothers and Stephen Regenold:
Hopefully, we’ll “see” you there via live stream, or if you’re in the area, head on down to Now Bikes to catch the show.