We got a press release a few days ago concerning Bike New York’s efforts to “establish NY as a cycling city” by putting on the Inaugural Bike Expo New York:
FOR IMMEDIATE RELEASE
Contact: Kanessa Tixe, 347-223-3464, email@example.com
Bike New York Announces Largest Bike Expo in the Nation, Taking Place May 3-5, 2012 Presented by Eastern Mountain Sports
Expo will be free and open to the public
(New York – Nov. 9, 2011) –Bike New York will bring the nation’s largest bike expo to New York City May 3, 4, and 5 at the inaugural Bike Expo New York (BE NY) presented by Eastern Mountain Sports (www.ems.com). The expo will provide a perfect opportunity for residents and visitors to take an unprecedented look at urban cycling against the backdrop of New York, meeting the demand from both retailers and consumers for a major bike expo on the east coast. This event is free, open to the public, and will take place on the days leading up to the 2012 TD Bank Five Boro Bike Tour.
Located at the new Basketball City on Pier 36, the expo will host rider packet pick-up for the 32,000 bicyclists participating in Bike New York’s annual TD Bank Five Boro Bike Tour (www.bikenewyork.org), making it the most attended bike expo in the United States. All booth sales and additional profits from the expo will help fund Bike New York’s continuing bicycle education and safety classes.
“2012 will be a big year for biking in New York City and we want an event to match,” says Ken Podziba, president and CEO of Bike New York. “With more people biking, the increasing expansion of bike lanes, and bike share around the corner, Bike Expo New York will be the perfect platform to showcase what a bike friendly city New York has become. We look forward to working with the NYC bicycling community to provide an opportunity for people of all ages and bicycle levels to celebrate biking and the biking lifestyle in the city.”
The expo will feature more than 130 vendors, live-performances, hands-on programming, giveaways, and of course, free bicycle classes for both youth and adults! The NYC Department of Transportation, co-producer of the TD Bank Five Boro Bike Tour, will be supporting the expo and will be on hand promoting bicycle projects and initiatives. As presenting sponsor, Eastern Mountain Sports is excited to partner with Bike New York to promote the sport, business, and lifestyle of bicycling.
“Cycling is part of our DNA,” said Ted Manning, Executive Vise President of Merchandising and Marketing at Eastern Mountain Sports. “This Expo is an important step forward for the cycling community, and we are proud to be the presenting sponsor, working in partnership with Bike New York. It continues our commitment to the cycling community. Our SoHo and new Upper West Side locations have passionate bike techs that provide best-in-class customer service. With urban commuting on the rise, we are a great resource for New York’s cycling community and invite all to experience our service first hand.”
More details about the expo will be announced in the beginning of 2012. Organizations interested in purchasing exhibit space at the expo can email firstname.lastname@example.org.
About Bike New York:
Bike New York is a 501(c)(3) non-profit that promotes and encourages bicycling through education, public events, and collaboration with community and government partnerships. For more information, visit www.bikenewyork.org.
About Eastern Mountain Sports:
Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation’s leading outfitters of outdoor gear, clothing, footwear and accessories with 67 retail stores in 12 states. Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. Eastern Mountain Sports product and technology is tested by its product development and quality assurance teams in conjunction with the Eastern Mountain Sports Climbing, Kayaking and SkiSchools. More information is available at www.ems.com.
Is anyone out there planning on going to the Expo? The Five Boro Bike Tour has long been on my radar as far as cycling events I’d love to attend…who knows, I may try to work in a vacation over that way in May!