Give the Gift of a New Beginning via World Bicycle Relief

Tis the season of giving and receiving.

My local bike shop is busy this season building up bikes for kids – acting as Santa’s helpers when it comes to the gift of new bike! Since even Santa loves bikes, he’s asking for your help to give the gift of a new bicycle, too, via a contribution to World Bicycle Relief.

My colleague’s passion for WBR (which also happens to be a SRAM organization headquartered in Chicago) has inspired me to expand my concept of “giving a bicycle” to include “empowering someone with a bicycle.” I wouldn’t be better able to express the reasons for giving to this cause any better than my colleague, so I’ll share his words.

Raul Nino has expressed to me that “as a committed bike rider, and someone who wants to do good by others, I think that WBR is a very good way to do so. I know personally how much better my life is because of my physical, economic and psychological commitment to bike riding, it’s heartening to know that by donating a bike through WBR I can help improve the lives of my fellow human beings. The bicycle is a noble machine, and we are ennobled by it through our right actions, and right thoughts. Helping others is always the right thing to do.”

This holiday season I hope we all can experience the joy of giving (or receiving) the gift of the noble bicycle. Whether you donate to WBR, your local bike advocacy group or give a bicycle as a gift to someone in your own life, I wish everyone the richness of a bicycle.

As noted on the WBR donation page, all donations received through December 31st are matched $1 for $1, so your contribution goes twice as far this season!


  1. Don

    As I understand it, WBR grew out of an initiative originally supported by an executive of SRAM, which continues to support the organization (and I think the executive’s spouse does its photography), but now it is very much its own entity and an incredibly smart and well-run nonprofit. In fact, it may actually break even in the coming years and become self-sustaining. These things are sold, not donated, but everything about the transaction is to the benefit of the participant. This is a wonderful, pivotal time to support a brilliant, fiscally savvy, long-term-oriented enterprise. If you take the time to hunt down and read the annual reports, you will be blown away. Every last detail has been thought through. Highly recommended.

  2. Ghost Rider

    @Don, that’s good to hear…especially in light of so many other charitable organizations that cook the books and provide very little benefit to the people they purport to help.

  3. BluesCat

    GR – Yeah, of course I guess we should expect that. They are, after all, BICYCLISTS!

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