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Hey there, fearless female foot-pedaling peoples and all Bike Commuters readers in internet land. This just in from Washington D.C.: the League of American Bicyclists recently released a “first-of-its-kind report showcasing a trend seen on streets nationwide” Apparently, stats are showing that Cycle Ladies are changing the face bicycling (duh), and bicycling is transforming the lives of said lady commuters (double-duh and high fives!)
The press release from the League goes like this:
“Women on a Roll” — a product of the League’s Women Bike program — compiles more than 100 original and trusted sources of data to showcase the growth and potential of female bicyclists in the United States. It also suggests five key focus areas — the 5 Cs — to increase women’s ridership:
» Consumer Products
“Increasingly, advocacy groups and industry leaders are recognizing the gender gap as a clear — and critical — limitation to growing the bike movement and the market,” said Carolyn Szczepanski, the League’s Director of Communications and Women Bike. “This report puts hard data behind that imperative — and reveals what’s working in getting more women on bikes and where there is clear opportunity to increase female leadership and participation.”
According to the report:
» 82% of American women have a positive view of bicyclists
» From 2003 to 2012, the number of women and girls who bicycle rose 20%, compared to a .5% decline among men
» Women are the new majority: 60% of bicycle owners aged 17-28 years old are women.
» Women accounted for 37% of the bicycle market in 2011, spending $2.3 billion.
» 45% of local and state bicycle advocacy organization staff are female.
» 89% of bike shop owners are male, but 33% of shops are run by a
» Women are still underrepresented in leadership positions, including the boards of national industry and advocacy organizations — and their membership.
Download “Women on a Roll” here and stay engaged as we dig further into the data and concepts in the report with female leaders over the next three months.
Learn more about Women Bike at bikeleague.org/womenbike
Take what you want from it… I’m usually a positive thinker living in a happy bubble world where bikes, ponies, and rollerblades all share the roads with equal representation of male and females alike… But let’s get real here, women are the hot new thing in the Bike Commuting land, and we can’t deny the increasing representation in the market!
So whaddya think? Are you a cycle lady that has changed the face of bicycling? Did all you women on bikes out there need Comfort, Convenience, Consumer Products, Confidence, and Community to transition into the cycling world? If you aren’t a Cycle lady yet, just click here to get some inspiration of why you should become one!
Otherwise, hit us up in the comments to share your opinions.