Companies try to attract attention at Interbike in many different ways. Some have celebrity appearances, others have crazy givewaways. Some do loud music, others design glamorous displays. And some wear costumes…a time-honored tradition, even rocked by our friends at Banjo Brothers from time to time.
Ryders Eyewear took the cake this year, though…a “Back to the Future” theme complete with gullwing DeLorean motorcar and metallic lame’ costumes!
These guys were a hoot, and were good sports when we asked to take their picture. And, judging by the volume of people and activity in the Ryders booth, those costumes were paying off.