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Here’s a press release we got the other day — it may be of interest to Minnesota residents and others who are looking for ways to celebrate National Bike Month:
‘Bike Mom’ Project to Encourage Women, Kids to get on Bikes in Minnesota
Eight-week initiative includes a content series, events, and a major bike gear giveaway
ST. PAUL, Minn. (May 13, 2014) – Pedal Minnesota, in partnership with Minneapolis-based Monopoint Media, have launched a project to encourage women, moms, and kids to ride bikes. It launched on Mother’s Day, May 11. Focused on a Minnesota audience, the “Bike Mom” project runs for eight weeks. It includes a series of articles published on PedalMN.com, social media contests, event appearances, and a major grand prize gear giveaway. The project has a goal to inform and motivate women and moms to bike in Minnesota. In addition to serving as an information resource, the project will feature 5 to 7 “ambassadors.” The ambassador moms will document their experience biking with kids on social media and on the PedalMN blog. A major component of the project is a promotion called “The Mother Of All Bike Gear Giveaways.” More than 10 companies have donated gear, including bike seats, kid trailers, scoot bikes, apparel, helmets, and a mom-oriented bike model for the winners.
Minnesota is widely recognized as a top place to ride a bike. Bike trails, on-road bike lanes, and other infrastructure abounds in the Twin Cities as well as out-state.
All “Bike Mom” content and the giveaway contests will be hosted on the Pedal Minnesota site. Go to www.pedalmn.com for more information on the initiative.
ABOUT PEDAL MINNESOTA
Pedal Minnesota is an unprecedented collaboration of state agencies and private organizations to encourage more people to get on bikes more often, in Minnesota. The partnership includes Explore Minnesota, the Minnesota departments of Health, Transportation and Natural Resources, the Bicycle Alliance of Minnesota, the Parks and Trails Council of Minnesota, and the National Park Service. Pedal Minnesota encourages all types of biking, from leisure to commuting. PedalMN.com serves as a go-to resource for information on bicycling, including mapping tools, lists of biking events, personal tips and trip ideas from bicyclists across the state.
ABOUT MONOPOINT MEDIA
Monopoint Media LLC, founded in 2006, is a creative agency focused on outdoor, sports, and active lifestyle brands. The company (MonopointMedia.com) is based in Minneapolis and works with brands to build video, stories, micro-sites, social-media projects, and custom events. Monopoint Media owns and operates GearJunkie.com, a widely-read blog covering gear, the outdoors, and active lifestyle topics.