Author Archive: Russ Roca

For the Bike Commuter who has everything…

What do you get your bicycle commuter friend/significant other/person-you’re-trying-to-get-in-the-sack that is already commuting on a Rivendell Betty Foy and has accessorized the bike with a Brooks (is there any other choice?) and those sweet new Dapper Dans from PDW?

Titanium strapless toe clips from Bruce Gordon.

It’s a mouthful, but WHAT a mouthful. These clips are beautifully minimal with nice clean curves and are sure to out sexy any other bike on the bike rack. In college, there was a saying, “Nice shoes, wanna…”

You get the picture.

In the bike-y world, it is more like, “Nice sexy titanium strapless toe clips…” Sure to be more effective than dumping a gallon of Axe body spray on your bad self, pimp out your bike here.

Help me with the ultimate bike commute :)

Hey everyone. Sorry for the shameless plug, but I’ve just entered a “Dream Photo Assignment” contest and need a little help from you readers to make it the most epic bike commute ever! I’ve included a brief description of what I’m trying to do below.

Click on this link and VOTE! and tell a friend 🙂

I would like to ride a bicycle through North and South America on an ambitious portrait project, photographing the work of community leaders and activists who are striving for a more sustainable planet.

I am a freelance photojournalist in Long Beach, CA and I travel to all my assignments and shoots with a specially made cargo bicycle, able to carry up to 400lbs of equipment.

I have done this day in and day out for the last three years. In this time, I’ve come to realize that the environment will be the crises of our times. We’ve become trapped in a circle of consumption that fills our air with smoke and our lands with trash.

There is hope however. There are people around us that are working for a more sustainable way of life in large and small ways.

In the spirit of the work, I want to ride my bicycle across the country and document the work of these people in multi-media portraits combining stills and recorded audio.

I will bicycle every mile of the journey, making it the first zero emission multi-national photo assignment.

I will seek out local environmental advocates and celebrities, park rangers, bicycle commuters, leaders of co-operative markets, small organic farmers and tell their story.

This is important.

People need to know that there is hope, that around them are others who are working in ways no matter how small or large to make our lives better.

The work will culminate in a website with a series of downloads of the stills and multi-media stories.

It will be the most ambitious zero-emission paperless photography assignment to date.

Let’s make it happen.