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Bike Mom Project

Here’s a press release we got the other day — it may be of interest to Minnesota residents and others who are looking for ways to celebrate National Bike Month:

‘Bike Mom’ Project to Encourage Women, Kids to get on Bikes in Minnesota
Eight-week initiative includes a content series, events, and a major bike gear giveaway

ST. PAUL, Minn. (May 13, 2014) – Pedal Minnesota, in partnership with Minneapolis-based Monopoint Media, have launched a project to encourage women, moms, and kids to ride bikes. It launched on Mother’s Day, May 11. Focused on a Minnesota audience, the “Bike Mom” project runs for eight weeks. It includes a series of articles published on PedalMN.com, social media contests, event appearances, and a major grand prize gear giveaway. The project has a goal to inform and motivate women and moms to bike in Minnesota. In addition to serving as an information resource, the project will feature 5 to 7 “ambassadors.” The ambassador moms will document their experience biking with kids on social media and on the PedalMN blog. A major component of the project is a promotion called “The Mother Of All Bike Gear Giveaways.” More than 10 companies have donated gear, including bike seats, kid trailers, scoot bikes, apparel, helmets, and a mom-oriented bike model for the winners.

Minnesota is widely recognized as a top place to ride a bike. Bike trails, on-road bike lanes, and other infrastructure abounds in the Twin Cities as well as out-state.

All “Bike Mom” content and the giveaway contests will be hosted on the Pedal Minnesota site. Go to www.pedalmn.com for more information on the initiative.

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ABOUT PEDAL MINNESOTA
Pedal Minnesota is an unprecedented collaboration of state agencies and private organizations to encourage more people to get on bikes more often, in Minnesota. The partnership includes Explore Minnesota, the Minnesota departments of Health, Transportation and Natural Resources, the Bicycle Alliance of Minnesota, the Parks and Trails Council of Minnesota, and the National Park Service. Pedal Minnesota encourages all types of biking, from leisure to commuting. PedalMN.com serves as a go-to resource for information on bicycling, including mapping tools, lists of biking events, personal tips and trip ideas from bicyclists across the state.

ABOUT MONOPOINT MEDIA
Monopoint Media LLC, founded in 2006, is a creative agency focused on outdoor, sports, and active lifestyle brands. The company (MonopointMedia.com) is based in Minneapolis and works with brands to build video, stories, micro-sites, social-media projects, and custom events. Monopoint Media owns and operates GearJunkie.com, a widely-read blog covering gear, the outdoors, and active lifestyle topics.

National Bike Month 2014

As you know, May is National Bike Month here in the U.S. As always, the League of American Bicyclists is a great source for information on events in your area.

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Swing on over to their website to access their database of events. Just enter your city/state or ZIP code in the fields on the left side of the screen and get involved.

Ride safe, and have fun!

Choosing the right cycle insurance

How to find a cycle insurance that’s worthy of your trust?

Reports can be blinding, but even if you are ready to treat a report as half truth, you will find many documents that report the average occurrence of bicycle thefts at 3 per hour! Not surprisingly, it’s easy to remember at least one person from your social circle who has lost a bicycle at some point. Cycle accidents and thefts are too common, giving you a lot to worry about. Thankfully, you have the option of cycle insurance policies that cover you from the several problems that cycle accidents and damages can lead to. Having made up your mind about purchasing insurance for your bicycle, it’s now time that you learned some tips and tricks that can help you find the perfect cycle insurance product.

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An insurance policy that extends to your bicycles?

The market for cycle insurance products is witnessing rapid innovation, and you might not be too far away from home insurance policies that also cover your bicycles and extend lots of benefits. Such an insurance policy can help policy holders enjoy less complexity and more peace of mind. Moreover, cycles are integral parts of the lives of all those who love them, much like their homes. In fact, the front porch or the backyard might look alien to a few unless they see their beloved bicycles safely parked there. So, extended home insurance covers certainly auger well for such passionate cycling enthusiasts. Watch out for the cycle insurance products that New Insurance for Cyclists has in plan, ready to be unleashed into the markets really soon.

Ask a lot of questions – When an agent throws marketing material at you, dodge all of it and pose some stern questions. If the cycle insurance company pitching a product to you is actually good, it will have the answers. Is the bike covered when it’s not at home? Does accidental damage cover include property damage? Is theft included in the coverage? What if you’re in a different country, riding the same bike? Your questions must be relevant to the kind of use you put your bicycle to. For instance, you might want to focus your questions upon the accidental coverage aspect more than overseas coverage unless you are a bicycle tourist who often visits foreign countries.

Ensure that your bicycle’s unique accessories are also covered

Whereas those super special and wide grip tires might be the flesh and bones of your bicycle for you, the insurance company might consider them beyond the realms of coverage under the policy. It is imperative that when you hunt for the right cycle insurance policy, every trivial detail about the bicycle and your using habits must be considered before you sign the plan agreement. Another important issue you need to be aware about is the reparability and the replacement of your bicycle parts. As a dedicated cyclist, you might not want to go ahead with a policy that wants you to get your damaged tires repaired instead of replaced! The perfect cycle insurance cover is not too far away from you; something special is on its way from YellowJersey.co.uk to set the cycle insurance market abuzz.

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Highs and lows for NOLA

Here’s an article that caught our attention the other day. Having spent many a weekend bicycling in the city of New Orleans (N’awlins, or NOLA if you prefer) long before it was really safe to do so, I’ve been watching the city’s development of infrastructure with a keen eye. They’ve got some highlights to share, but also some real bummers going on:

New Orleans is a top 10 city for bike commuting, but also ranks in the top 5 for bicycle fatalities, according to a new report. The Alliance for Biking and Walking’s recently released Benchmark Report compiled data for 52 U.S. cities. The Crescent City jumped from 10th to 8th in the number of people who biked to work. According to a repackaging of the data by Vox.com, New Orleans ranked 5th in the number of bicycle fatalities over a two year period.

According to the report, 2.3 percent of cyclists in New Orleans commute to work.

Read the full article by visiting the NOLA Defender page.

Any NOLA commuters out there who might care to comment? Let’s hear it.

Bicycle Friendly Businesses

The League of American Bicyclists announced their Bicycle Friendly Businesses for 2014:

Top business innovators, ranging from retail to tech, have invested in bicycling as a way to boost morale, increase energy efficiency and encourage healthy living — and they’re reaping the benefits of being a Bicycle Friendly Business.

Today, the League of American Bicyclists announced 80 new and renewing Bicycle Friendly Businesses (BFB) in 29 states and Washington, D.C. These new awardees join a trendsetting group of almost 700 local businesses, government agencies and Fortune 100 companies in 46 states and D.C. that are transforming the American workplace.

Visit the LAB page to view the full list and to read the rest of the article. Congratulations to all the businesses on the list for encouraging cycling and for making a difference!