Last November I had the idea of fulfilling a dream of mine and having my own line of bikes so I created “Awnry Bikes” from a gag that we posted years ago. Well, I have finally sold the last Awnry bike from my first experimental batch and here is what I learned:
The market on fixed geared bikes is fierce. Companies such as State, SKU and Purefix have decent offerings at reasonable prices so the prices on my bikes had to be lower in order to compete with them.
I was trying to market my bikes to bike commuters by offering an inexpensive method of transportation, however, most of my buyers were young people who were going to use the bikes “just to ride” and to ride with friends. Nobody was going to use the bikes as a commuter bike. So I changed a few things by offering Awnry bikes for more “hip” appeal such as adding colored handlebars, grips and chains.
I learned that Pink was not a big seller and also the “raw” finished was not appealing to most buyers. So what kind of bikes sold? Plain bikes:
Yup, plain bikes with no brakes, no reflective stickers and drop bars. So what is the future of Awnry Bikes? Well, it is going dormant for now, maybe when gasoline goes back to $5 per gallon commuter bikes will be appealing again and Awnry Bikes will be re-born.