Tag Archive: bicycle commuting

A “Happy Accident”

Dan Barron of Conroy Barron Public Relations sent the following press release and photograph…a “happy accident” and a hilarious juxtaposition of bicycle-friendly billboard and local business signage:


Sell your car. Buy a bike (and lots of beer).

Denver, Colo.—When New Belgium Brewing Co., Fort Collins, Colo., was offered a package of urban Denver billboards, pro bono, for a pro-biking ad campaign, it quickly accepted, and assigned its agency, CULTIVATOR ADVERTISING & DESIGN, Denver, to create the outdoor messages. Neither client nor agency imagined how appropriate the placement would turn out to be.

The headline, “Work to Bike More,? was inspired by the priorities of several New Belgium employees who may well be more passionate about cycling than about gainful employment. The billboard promotes New Belgium’s Team Wonderbike, which encourages both New Belgium employees and the general public to trade in their cars for a bike (motto: “Bike More. Drive Less?). The placement above PT Motor’s “Cash for Cars? sign, at I-76 and North Federal Blvd., Denver, was fortuitous.

Media space was donated by Lamar Outdoor, via New Belgium’s media agency, Explore Communications, Denver. The vinyl on which the billboard is printed will be “repurposed? by Ecologic, Boulder, Colo., into bike messenger bags, which will be offered to Team Wonderbike members (including the billboard’s poster boy, Bryan “Big Bry? Simpson).

New Belgium Brewing Co. is employee-owned, wind powered (since ’99), pro-bicycle, and recycles, reuses or composts 73% of its waste stream.

Cultivator is a creative-focused advertising and design firm. Other accounts include Red Robin Gourmet Burgers, Anthony’s Pizza, Spyder Active Sports, Pronghorn Club (luxury golf community) and ink! Coffee.

Pure awesomeness!

For more information on New Belgium’s incredible Team Wonderbike program, please visit their site by clicking here.

Trail Construction — We Need Your Help!!!

We were recently contacted by Michele Schasberger, a project manager for the Wyoming Valley (PA) Wellness Trails Partnership. She needs our help with a document she is working on entitled “State of Luzerne County Trails”.

Michele realized during the planning for this project that recreational cyclists are routinely surveyed as to their preferences for trail location and layout, but that bicycle commuters who use trails for transportation purposes are under-represented.

The partnership is looking for input from bicycle commuters about their commuting routes and preferences, and we’d like to get our faithful readers in on this. In the comments section below, please indicate your answers to the following:

–Do bicycle commuters use off-street trails?

–Would you consider using a dedicated multi-modal (bicycles, pedestrians, etc.) transportation/recreational trail to commute if such a trail existed in your area?

–Would you go out of your way to use such a trail if it meant less traffic, more scenery, etc.?

–How DO we choose our routes?

We’ve talked about using bike lanes and designated trails before, and it would be great if we could keep this thread rolling (as it were) to really gauge how commuters make their route choices and what preferences they have for location and design of such trails.

Please be as specific as you can, and feel free to include any other tidbits that come to mind. Thanks for reading, and we all look forward to your comments!

Our Third SweetskinZ Winner

We’d like to congratulate our third winner in the raffle, which was held at this year’s Bicycle Bash by the Bay.

Meet Dorian Sage of Palm Harbor, Florida — he won a pair of 26″ “Nightwing” tires. He came over to my house to pick them up and to talk about bikes. Here he is with the tires:

SweetskinZ winner

Congratulations to Dorian and to all our winners…we thank you for entering our raffle!

New Light Source for Bikes?

Elizabeth Adamczyk, our pal up in Chicago, just sent me a link to a Treehugger article that shows a promising new light source that powers itself for up to 12 years without batteries, sunshine or any other external power source.

Bicycle Litroenergy

The light source is known as “litroenergy”…a betavoltaic power source based on low-energy radioactivity. The company that is spearheading this new light source claims that the radiation cannot escape the microparticles it is contained in, making the technology safe for a wide variety of uses.

This material can be molded with plastics or included in paints, among other applications — this could be a really cool addition to the nighttime commuting arsenal!