Interbike 2012: EZ EL (electroluminecent wire)
Not sure how it works? Well this nice chart explains it. Basically there’s magic in them wires that allow them to glow.
Runs off a small battery pack.
One product they had was this ribbon EL that gives off that TRON look. They were actually kind enough to give me a set to test out. I’ve voluntold Jack Sweeney to test for the site.