Tag Archive: coolhunting

Fashionista Meets Hi-Viz Yellow? Supermodels look good in anything…

SOOOOOOOOOOOO a friend of mine emailed me this link to an article from a design blog called   Funny, the title of their blog conjures images of the highschoolers in trucker hats with red flannel and rifles more than their self proclaimed synonymousness with “with seeking inspiration.” Oops, guess I just have deer on the brain!

Corset time, suck it in cycle ladies! I guess this works for those who don't wear backpacks to commute.

Anyway, the article highlights VESPERTINE, a fluorescent hi-viz inspired “chic” clothing company for women cyclists out of NYC.  Not gonna lie, I myself have dreamed of a number of staple items in my closet coming in reflective 3M piping and hi-viz yellow on several  occasions.  However, I would never have guessed in a million century rides that someone would actually fabricate them for purchase online in exchange for hundreds of dollars!!!  Here’s what VESPERTINE has to say about their flashy selves:

Also good for pedestrian crossings. "BRING IT MACK TRUCK! I have a superstar like Mario Brothers! It's ON!"

Entirely  Made in New York City’s garment district, Vespertine uses sustainable materials, like our eco-circle 100% recycled polyester, as well as exclusive fabrics sourced from small European mills and beyond. Our highly reflective materials are from 3M and ANSI and EN 471 compliant.

Envisioning urban landscapes illuminated by eye-catching, traffic-stopping duds, Vespertine is convinced that safe is chic and cycling is a revolutionary act which sets good karma spinning. To further this vision and spread our love for the ride, we’ve pledged 1% of our profits to the extraordinary non-profit World Bicycle Relief.

The truth is, this vespertine model would look hot in neon body paint on her commute; she probably sweats iridescent simple syrup.

Okay… aye forgibb you for your high priced sexy reflective women’s cycling gear because 1% is donated to World Bicycle Relief.  Whaddya say BikeCommuters readers and Cycle Ladies?  Ridiculous? or Fashionista Genius?  You know my answer, 300 bones for a neon yellow ostrich vest?  No thanks, I’ll save that cash moolah for a touring trip, thank you.  And on to the photos where supermodels look good in everything:

No helmet hair here, ladies! Oh how I do LOVE hologram shiz like Lisa Frank!

Ostrich PARTY!!!!

Speaking of Lisa Frank: apparently pink vest also works in daytime for sassy vesperTEEN on and off the bike.

This does, however, make me inspired to sew reflective piping onto my normal everyday clothes and sit on a concrete seal in a playground… or not. I’ll just buy my crazy spandex from Vamos Threads on etsy.